This is Target Marketing at its Best!
Put your advertising dollars to work by promoting your product or service to a targeted audience. WV Family is free to the public and distributed quarterly to more than 350 highly visible sites. According to 2009 Readex Research Reader Profile, the majority of readers of regional family magazines (such as WV Family Magazine) are college-educated women in their mid-30s, with buying power for families, with an average income of almost $65,000. Businesses should know that these readers look to advertisements in WV Family Magazine for information on goods and services to purchase.
To request a media kit containing a copy of our most current issue, deadlines, and rates - please call 304-472-4528 or email editor@wvfamilymagazine.com.
Our readers are Active & Educated Parents of Growing Families
• 89% are female.
• 69% are between the ages of 25 and 44.
• 55% are college graduates or post-graduates, while 24% have some college
• 46% have children age 10 and up.
• 44% have children between ages 5 and 9 years old.
• 41% have children under 5 years.
• 34% use child care.
• 77% are the primary shoppers for their children.
• 74% are the primary shoppers for their home.
• 43% are employed outside of the home.
• 27% subscribe to the daily or weekly newspaper.
(Results provided by 2009 National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.)
Businesses should know that these readers look to advertisements in WV Family Magazine for information on goods and services they need to purchase.
According to the Fall 2008 WV Family Magazine Reader Survey....
• 100% look at or read the advertisements in WV Family Magazine.
• 72% have discovered a new business through WV Family Magazine.
• 62% use the advertisements in WV Family to make purchasing decisions.
• 64% have referred a friend or family member to a feature or advertisement in WV Family.
• 56% save issues of WV Family.
• 93% find the WV Family directories and guides (such as the Summer Camp Directory) helpful.
• 96% indicate that WV Family Magazine helps them identify service providers for their family (such as: entertainment, classes, camps, schools, doctors/dentists, health specialists, tutors, professional services.)
• An average of 2.09 readers read each copy of WV Family - over 35,000 readers in the North Central WV area.
• Readers ranked education features as the most valuable feature in WV Family, followed by the calendar of events, health articles, parenting information, and directories & guides.
• Readers chose the Park & Museum Directory as the newest directory they would be interested in WV Family featuring. Followed by the Birthday Party Directory and the After school Directory.
• 84% receive their copy of WV Family Magazine from their child's school, daycare, youth center, or community library.
(Results provided by the Fall 2008 WV Family Magazine Reader Survey)