Our readers are Active & Educated Parents of Growing Families
2009 National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release:
• 89% are female.
• 69% are between the ages of 25 and 44.
• 55% are college graduates or post-graduates, while 24% have some college
• 46% have children age 10 and up.
• 44% have children between ages 5 and 9 years old.
• 41% have children under 5 years.
• 34% use child care.
• 77% are the primary shoppers for their children.
• 74% are the primary shoppers for their home.
• 43% are employed outside of the home.
• 27% subscribe to the daily or weekly newspaper.
Businesses should know that these readers look to advertisements in WV Family Magazine for information on goods and services they need to purchase.
According to the Fall 2008 WV Family Magazine Reader Survey:
• 100% look at or read the advertisements in WV Family Magazine.
• 72% have discovered a new business through WV Family Magazine.
• 62% use the advertisements in WV Family to make purchasing decisions.
• 64% have referred a friend or family member to a feature or advertisement in WV Family.
• 56% save issues of WV Family.
• 93% find the WV Family directories and guides (such as the Summer Camp Directory) helpful.
• 96% indicate that WV Family Magazine helps them identify service providers for their family (such as: entertainment, classes, camps, schools, doctors/dentists, health specialists, tutors, professional services.)
• An average of 2.09 readers read each copy of WV Family - over 35,000 readers in the North Central WV area.
• Readers ranked education features as the most valuable feature in WV Family, followed by the calendar of events, health articles, parenting information, and directories & guides.
• Readers chose the Park & Museum Directory as the newest directory they would be interested in WV Family featuring. Followed by the Birthday Party Directory and the After school Directory.
• 84% receive their copy of WV Family Magazine from their child's school, daycare, youth center, or community library.
(Results provided by the Fall 2008 WV Family Magazine Reader Survey)